3 Reasons Why Professional Email Matters
3 Reasons Why Professional Email Matters You have a side hustle, a small business that you envision growing. Our economy here in South Africa doesn’t allow for us to have just one income any more. So it is critical for us to take every advantage to stay ahead. One often overlooked aspect that can significantly impact your professional image is the email address you use for business communications. Using a personal Gmail account, such as “myname@gmail.com,” can harm your credibility and lead to lost business opportunities. At Blueberry Marketing Solutions, we understand the importance of a professional appearance and staying updated with the latest trends in digital marketing. Here’s why using a branded email address is crucial and how we can help your business thrive. Current Digital Marketing Trends 1. Personalisation and Customer Experience Personalisation is key to engaging customers. Businesses using personalised email addresses like “info@mycompany.com” can create tailored marketing campaigns that resonate more effectively with their audience. According to Epsilon, personalised emails deliver six times higher transaction rates. 2. Enhanced Data Security With cyber threats on the rise, data security is paramount. Branded email accounts offer better security features than free Gmail accounts, protecting your business data and customer information. The Data Breach Investigations Report by Verizon indicates that 43% of cyber attacks target small businesses, making security a top priority. 3. Increased Trust and Credibility Trust is essential in digital marketing. A professional email address that matches your domain name enhances credibility, reassuring clients and partners that your business is legitimate and trustworthy. According to a survey by Verisign, 84% of consumers believe that small businesses with professional email addresses are more credible than those without. Importance of Keeping Up with Trends Staying updated with digital marketing trends is crucial for business growth. Businesses that adapt to these trends can improve their online presence, attract more customers, and increase revenue. For instance, a local bakery switched to a branded email address and leveraged personalised email marketing, resulting in a 25% increase in customer engagement and sales within six months. How Blueberry Marketing Solutions Can Help At Blueberry Marketing Solutions, we specialise in helping businesses enhance their online presence through various digital marketing services: 1. SEO Services We optimise your website to rank higher in search engine results, driving organic traffic and increasing visibility. Learn more about our SEO services. 2. Social Media Management Our team manages your social media accounts to ensure consistent branding and engagement with your audience. 3. Content Marketing We create high-quality content tailored to your audience, establishing your business as an authority in your industry. 4. PPC Advertising Our targeted PPC campaigns help you reach potential customers efficiently, maximising your return on investment. Case Study: One of our clients, a local tech startup, saw a 40% increase in web traffic and a 30% boost in sales after implementing our comprehensive digital marketing strategy, including switching to a professional email address. HIGHLIGHTS: Professional Appearance: Using a Gmail account for business can give the impression of a lack of professionalism. A custom email address with the business domain name (e.g., jpratt@designcentral.com) looks more professional and credible compared to a generic Gmail address (e.g., jpratt@gmail.com). This can affect how customers perceive the business and its level of professionalism. Security and Privacy Concerns: Free email services like Gmail often use personal data for advertising purposes and may share it with third-party companies. This can compromise the privacy and security of business communications. In contrast, using a custom email address with a business domain allows for more control over data and the implementation of stronger security measures like two-factor authentication and email encryption. Deliverability and Credibility: Free email services can lead to deliverability issues, such as emails being filtered into spam folders. Custom email addresses are less likely to be flagged as spam, ensuring that important business communications reach their intended recipients. Additionally, a custom email address can enhance credibility and trust with customers, which is essential for building a strong business reputation. So, honestly by using a professional email address with your own domain name is a simple yet powerful way to enhance your small business’s credibility. It creates a positive first impression and helps avoid potential lost business opportunities due to an unprofessional email address. At Blueberry Marketing Solutions, we are committed to helping your business succeed online. Contact us today for a consultation and discover how we can help you achieve your marketing goals. Ready to enhance your business’s online presence? Contact Blueberry Marketing Solutions [hello@blueberrymarketing.co.za] today for a personalised free consultation.
